Plume: The mudguard for cyclists who don’t like mudguards

plume mudguard

Faced with the fickle British weather and a frustration with existing mudguard designs, British cyclists Dan McMahon and Patrick Laing have produced the Plume.

Like a butterfly proboscis, the stainless steel Plume recoils when not in use; the simplicity of the design reflecting that of the bicycle itself. Unlike most mudguards, Plume is super-thin, and made from materials that won’t snap, crack, or bend out of shape.

plume mudguard demonstration

The Plume has a mount that stretches to fit standard seat post sizes, with no need for tools, shims or screws. Made from rubber, it is designed to absorb shocks so the mudguard doesn’t recoil until you want it to.

More information at plumemudguard.com

Win a Plume mudguard

We don’t know if it’s vanity or masochism that stops most of us British cyclists from fitting mudguards – a habit that seems especially perverse given our country’s wet weather – but we thought it was a good idea to give away a Plume mudguard worth £28. Leave us a message at the bottom of this page and we will pick a winner next week.

plume mudguard

Environmentally friendly cycle insurance

On the face of it, one cycle insurance policy is much like another, but the devil is the detail. How much excess you will be charged is just one of the things that varies wildly between providers. Another is so called ‘new-for-old’ replacement – many insurers use this term, but if your bicycle is more than a few years old, they devalue it severely. This means you are left out of pocket when you come to replace it. Read our insider guide to cycle insurance.

Furthermore, every cycle insurance policy you buy from us helps support the work of the ETA Trust, our charity campaigning for a cleaner, safer transport future.

ETA cycle insurance has a low standard excess of 5% (minimum £25) and offers a new-for-old for life – however old the bike, if it’s stolen you get enough to buy a new model.

For over 26 years we have been providing straightforward, affordable bicycle insurance. Whether you use your bike to commute, shop, race or amble in the park, ETA Cycle Insurance has you covered. We never devalue bikes no matter their age, allow you to buy your replacement bike wherever you like, replace stolen quick release components and handle claims in-house.

The Good Shopping Guide voted us Britain’s most ethical insurance company 2016.

Comments

  1. Mike Rankin

    Reply

    I’m ready to try it out!
    A very innovative product!

  2. Stuart Hayes

    Reply

    I’d love this!

  3. Ben Pendery

    Reply

    What a great product!

  4. Lucy Delap

    Reply

    Smart design

  5. Pete

    Reply

    Vanity. Definitely vanity. This is a great idea. Gimme gimme gimme…

  6. George Baker

    Reply

    Great idea and looks great too. Nearly as great as the gritting bike your website featured.

  7. Keith Quinton

    Reply

    Looks good and easy to print promo messages on. Freebie with insurance ETA? 😉
    Hate mounting traditional mudguards.

  8. John

    Reply

    yes please! keep my arse dry as possible!

  9. matteob

    Reply

    Ingenious: I would love one as I think normal mudguards are ugly. If I don’t win I will buy.

  10. Brian Smith

    Reply

    Looks fantastic I want one.

  11. Bill

    Reply

    Very clever!…Surprised I haven’t seen these about yet.

  12. Mark B

    Reply

    I’d love a plume!

  13. Peter Clark

    Reply

    My aunt would love this; la plume de ma tante if you will

  14. Laura

    Reply

    Looks like the snapbands of my childhood! Hope it doesn’t snap back, mid-service, but I’d be keen to put it to the test…

  15. Helen Taylor-Carter

    Reply

    don’t plummet, plume it, in the rain

  16. Kate Oliver

    Reply

    Fantastic! Aged 62, in June I’m off to Bulgaria for two weeks’ cycle touring in the mountains. Some of the roads are unmade up. As a small woman with a small bicycle frame, there’s not enough space between my frame and a fatter-than-usual tyre suitable for the rough roads to fit a standard mudguard. The Plume would be ideal. Thank you!

  17. Norman Rose

    Reply

    It’s the only thing missing on rainy days on my bike

  18. Simon M

    Reply

    Emergency soggy butt preventer, I like it!

  19. Simon Ward

    Reply

    Obligatory inplumetory comment

  20. Phil

    Reply

    Cool

  21. Kathy Cowbrough

    Reply

    Great idea, I like mud guards but most take up a lot of space and add some weight.

  22. Rob Lewis

    Reply

    Just what I need for my mountain bike – I just hope it doesn’t retract as I’m going through a puddle!

  23. James

    Reply

    Sounds a great idea up to try one

  24. Francis Voon

    Reply

    Neat!

  25. Gordon May

    Reply

    Great idea!

  26. Roger Birchall

    Reply

    Wold be great to try one!!

  27. Nigel Mattock

    Reply

    Hmm, looks a bit like those party nicknacks that when you blow them a ‘tongue’ extends … together with a ‘raspberry’ sound. Neat solution for wet bum !

  28. TD

    Reply

    Brill!

  29. Murray Banks

    Reply

    Absolutely brilliant idea. Very quick and easy to use and folds nicely away. Great and interchangeable for all you bikes when needed.

  30. Riss

    Reply

    Defo would need this! I despise riding in the wet purely cause you get a wet back and bum from the tyre spray.

  31. Clive Jones

    Reply

    Genius idea. I’m in!

  32. The next Lance

    Reply

    SNAPPY idea!

  33. Phoebe

    Reply

    Save me from getting muddy, I’d love one!

  34. Owain Williams

    Reply

    Bike can still look cool without a big muddy stripe up your backside

  35. Tar

    Reply

    Nice idea

  36. Austin

    Reply

    Looks like a snap bracelet

  37. Perry

    Reply

    Recoiling mudguard, brilliant idea

  38. David

    Reply

    It might prevent the ” I may have a bowel problem” look.

  39. Darrel hier

    Reply

    A go pro and now this. snap chat will never be the same !

  40. Mark D

    Reply

    This looks like a brilliant idea

  41. Yonas Tita

    Reply

    Great idea and looks very good. Would live this on my hybrid on my daily commute. Great articles ETA

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