We already know that the fuel economy figures quoted in car ads can bear little relation to real world driving, but did you realise that even the car itself may not be real?
The Blackbird is an electric powered car able to alter its physical and driving characteristics before using powerful computers to shroud itself in virtual bodywork that on film appears indistinguishable from the real thing.
British post-production supremo, The Mill, developed the Blackbird because the filming of advertisements is often hampered by car availability (the car may need filming before it is off the production line), model revisions, or limited access to locations and footage.
The Mill BLACKBIRD® is an electric-powered high tech mule car able to quickly transform its chassis to match the exact length and width of almost any car. It can be programmed to replicate the performance of any car in terms acceleration, gearing shifts, ride height, rigidity and dampening.
The high-tech chameleon car was built in the same hanger as the Blackbird spy plane was once manufactured – its name a nod to the stealthy design.
Environmentally friendly car breakdown cover
The ETA was founded 26 years ago to provide breakdown cover for motorists with environmental sympathies. Today we also sell fully comprehensive cycle insurance and travel cover. Concern for the environment remains central to all we do and is one of reasons we have been voted Britain’s most ethical insurance company by The Good Shopping Guide. Find out what makes us different.
Every time you buy from us, you help fund projects like the pop-up zebra crossing and other campaigns to promote sustainable transport.
0 Comments View now