Faraday Future: Peddling the electric car dream

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Car makers paint a picture of driving nirvana defined by roads with no congestion, speed limits or shortage of glamorous passengers – but with the global urban population expected to swell to 6.3 billion by 2050, it’s a fantasy that becomes less credible with each passing concept car.

Faraday Future is a start-up car maker that models itself on a tech business model – and for that read that it moves quickly. In its first 18 months it has employed a team of 750 including former executives from Apple, BMW, Google, NASA and Tesla, and announced a $1 billion factory to be built in Nevada. The Chinese billionaire Jia Yueting is among its investors.

Impressive-sounding stuff and an impending threat to Tesla, but the company’s namesake, a man described as one of the greatest scientific discoverers of all time, might have been surprised by its first car.

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Unveiled at the Consumer Electronics Show in Las Vegas this week, the FFZERO1 Concept vehicle is described as a test bed from which a design and engineering team will draw inspiration for a future range of clean, intuitive electric vehicles. However, while its batmobile carbon-fibre styling might be beautifully seductive, the 1,000 horsepower electric motor, 0-60 time of less than 3 seconds and top speed of over 200 MPH seems lodged in the past. Supercar concepts might steal column inches, but solve real-life transport challenges they do not.

Future Faraday

Polar opposite to the electric supercar concept is the Ego Urban Transporter; an enclosed pedal-powered tricycle fitted with a small electrical assist motor. In America, the tiny 20 mph vehicle is legally a bicycle, so requires no license or insurance.

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The only cost to operate the Ego is that of recharging the batteries -electricity that can be bought from renewable sources such as wind or solar.

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