Countdown to winter cycling: Look on the Brightside

brightside bike lights

With only three weeks left before the end of British Summer Time and the official start of winter cycling, we have another set of lights to give away. The Brightside is a double-ended cycle light focused solely on protecting a cyclist’s blind spot. Mounted to the top tube of the frame or handlebar stem, the powerful LED lights produce a flashing or constant orange light to warn motorists of the cyclist’s position

According to the makers of the Brightside, over 70% of collisions occur at junctions and roundabouts, the light completes the all-round visibility that we all need as road users. This currently overlooked aspect will keep cyclists much more visible when their other lights aren’t facing the motorist.

Brightside light

A hood over each lens prevents the rider from being blinded

When we asked 800 cyclists to name their least favourite aspect of life on two wheels, 52% named ‘cars and lorries passing too close’ as their number one complaint. Sideways-facing lights can only help encourage drivers to leave adequate room when overtaking.

brightside light

Side lighting for cyclists

Win a Brightside side light

The Brightside sideways lights  sell for £29.99, but we have a set to give away. Simple leave a comment at the bottom of the page to enter the draw. We’ll pick a name and send you the light in time for the official start of winter cycling.

Winter cycling: Look on the bright side

There’s never been a better time to buy a good set of bicycle lights. The advent of LED technology has resulted has revolutionised cycle lighting. Cheap, robust and bright, the lights are being used in ever-more creative ways. LEDs can now be found incorporated into gloves, jackets and now embedded into bicycle wheel rims.

Bicycle lights are brighter than ever before. The most powerful LED, Xenon strobe and high-intensity discharge (HID) bicycle lights are more powerful than a standard car headlamp, but for less than £10 you can buy a light that’s more than powerful enough for urban commuting. The best value rear light we’ve come across this year is the Cree LED, which retails for a very reasonable £7.99 from the Wilkinson website. If you team two of these rear lights, you get an effect comparable with set-ups costing ten times as much.

Protection for you and your bike

ETA Cycle Insurance never devalues your bike, doesn’t charge extra for things like third party liability, personal accident or friends and family cover, and has a sympathetic policy on storage in sheds and garages.

For over 26 years we have been providing straightforward, affordable bicycle insurance and in 2016 we were voted Britain’s most ethical insurer.

Find out more about why we are different. Get an instant quote or call our friendly team on 0333 000 1234.

Comments

  1. Michael Joy

    Reply

    I’d like one.

  2. Iain Taylor

    Reply

    Great idea, I am frequently ‘skimmed’ by cars passing too close despite riding assertively.

  3. andy wildman

    Reply

    Yes please

  4. Al Napp

    Reply

    Brightside, burning like fire
    Brightside, lighting me up sideways
    How can a light that burns so brightly
    mean you fail to see me?
    Brightside

  5. Stuart lamb

    Reply

    Really good product to keep you safe when pulling out at junctions on dark winter nights

  6. A.waite

    Reply

    Another good idea to try and keep us safe.
    Always look on the brightside of life.

  7. Jess Walsh-Banks

    Reply

    I love one too please x

  8. Jackson

    Reply

    An hour on the bikes each day to school and back across central Bristol (half hour each way) with a six year old and a nine year old, defo lights are crucial as the nights draw in. Haven’t seen side lights before, but defo look like something to check out. Thanks for en-light-ening us 😉

  9. Dick Willis

    Reply

    Excellent (having been knocked off due to a sideways collision)

  10. Jamie J

    Reply

    effective and reflective..?

  11. Trevor Brock

    Reply

    A flash of genius !

  12. Terry Riley

    Reply

    If I was approaching the bike shown in the video I would assume that it was indicating to make a right turn when in fact it turned left. It would be more appropriate if the orange light was a solid and not a flashing one.

  13. Jan Heatley

    Reply

    A Brightside shining alongside the curbside will stop me falling on my backside!

  14. Jim

    Reply

    Illuminating article

  15. Leon Moore

    Reply

    Lit-up like a Christmas tree, how can a driver fail to see you and me?

  16. Diane

    Reply

    Twinkle twinkle brightside star.
    How I see you near and far.

  17. Alan Donnelly

    Reply

    Brightside, Brightside, burning bright
    As I pedal home at night –
    Could inattentive motorist’s eye
    E’er miss your radiant symmetry?

  18. TD

    Reply

    Dare drivers to continue to say they don’t see me if I had a Brightside.

  19. Dario

    Reply

    I’m not M1r. Brightside but I’d love to win one of your competitions 🙂

  20. Roger Wortley

    Reply

    This could be a game-changer.

  21. Joe

    Reply

    Bright idea!

  22. James Booth

    Reply

    Smart idea, anything to bring more awareness to bicycles whilst on the busy roads!

    I would very much like one please!

    🙏🏼🚴🏼‍♀️🚨

  23. Nuno

    Reply

    Brilliant idea, being seen on turns is one of my main concerns when cycling, especially at night, these lights look like they can really help on that.

  24. Rory Harkins

    Reply

    Interesting idea, wonder if it works in practice?

  25. Graham Parkhurst

    Reply

    Good idea but could be confusing if on flash mode as it will seem to be a turning indicator when exiting from a side road.

  26. Mark B

    Reply

    I’d love these please.

  27. Edward Breeveld

    Reply

    Small and neat; a good idea but a bit pricey

  28. Pat

    Reply

    If I don’t win one I’ll definitely buy one.

  29. Doug Milsom

    Reply

    An ingenious addition to our safety armoury. I would like to own one!

  30. Joel Halligan

    Reply

    Another bright idea.

  31. Astra

    Reply

    Yes my commute will soon be on unlit roads so these would be good.

  32. Andy D’Agorne

    Reply

    Great idea and reasonable price. Would be more useful if an ‘all in one front/ side light could be produced rather yet another light. Think the forward projected cycle symbol light is more of an innovation though

  33. Maurice Hopper

    Reply

    This would be a great way of further confusing drivers. Having three wheels on my trike and two back lights is often enough but with his bright idea I would have side lights as well. Brilliant!

  34. Ruth

    Reply

    These are a great idea. I’d love to use them.

  35. Lisa Taylor

    Reply

    Would really love this to stay safer

  36. Margaret

    Reply

    Brightside on your side increases your safety on a night ride.

  37. Hilary Watson

    Reply

    I’d love one of these – then I’ll have reached true enlightenment.

  38. christina

    Reply

    Great idea to help us keep safe…

  39. Countryman

    Reply

    One of these will help my son regain confidence after a car knocked him off his bike in London.

  40. Pete Gateley

    Reply

    Good idea. I should like one to make me noticeable .

  41. Darren C

    Reply

    Count me in, just one question though, has anyone ever won one of these competitions?, I can never find the names of the winners (after entering everything for a number of years!!)

  42. JMW

    Reply

    Great idea. They look really effective from the video.

  43. Steve Pilsworth

    Reply

    Looking on the Bright side, this is simply an illuminating idea.

  44. Helen Banos Smith

    Reply

    We would love one! I carry two children on my bike and the more visible we are the better!

  45. Laurence Koster

    Reply

    What an interesting idea. I’d like to win one.

  46. Ned

    Reply

    nice idea…

  47. Marc Thompson

    Reply

    I would light one please 🙂

  48. ukvegan

    Reply

    Anything that makes you more visible at night is helpful

  49. Tim Allen

    Reply

    If I don’t win I will probably have to buy some….winning would be better though.

  50. Alastair Dent

    Reply

    I want one for Kajsa Tylen, currently riding in the UK and trying to set the Guinness Record for the furthest distance ridden by a woman in a year.

  51. TheCyclist

    Reply

    Be so good for motorists – and pedestrians – to see me at night from the side on, too.

  52. Ana

    Reply

    yes, please! I don’t like them overtaking so close anymore!

  53. Minimur

    Reply

    Lights are absolutely essential and this covers the blind spot especially when exiting from a side road.

  54. Caroline Roques

    Reply

    Great idea. Am often tempted to light my spokes ad everything else up like Blackpool Illuminations but slightly worried other cyclists will think I’m either mad or a child!! I’d love to win a Brightside light, and would sport it with pride!

  55. Iain Shanks

    Reply

    This is just what I need for increasing visibility on my commute

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