How much tech does your bicycle really need?
The quick answer is none, but that doesn’t stop today’s cyclists from forking out more on the accessories than bicycle themselves. While new bike sales are set to top £1 billion this year, British cyclists will have forked out over £1.3 billion on accessories, parts and specialist clothing. According to Mintel, one in five frequent cyclists now uses a cycle computer or GPS while 16% have invested in a video camera to…