They’ve earned two Guinness World Records, television appearances around the world and over one million views on YouTube; the ETA’s custom bikes are more than a chance for us to have fun publicising our name – each project has helped us highlight a particular issue that faces cyclists. Our custom bicycles from ETA on Vimeo. The Guinness World Record-winning Hornster…
Our whistle stop winter tour of schools in desperate need of a safe road crossing continued this week in Harrow. Saint Jerome School has been campaigning for a zebra crossing without success so this week we offered their protest a boost with our pop-up zebra crossing. Pupils were joined by a local councillor and two prospective MPs as the inflatable…
20mph zones hold the key to safer streets in urban areas, but the efficacy of these lower speed limits suffers a double whammy of enforcement levels so low they’re statistically insignificant and road design that encourages a flouting of the law. Don’t get us wrong. Here at the ETA, we’re proud to have helped coin the phrase “Twenty’s plenty” and…
Perhaps it’s an island mentality, but it’s unusual to hear British politicians make reference to best practice in other countries. For example, when it comes to a systematic reduction of road danger, Britain is 50 years behind the Netherlands…and counting. According to Erik Teteroo, a transport planner who advises the Dutch ministry of transport and environment; “The UK is, in…
If you want to kill someone, the best way to do it is in a car because you are highly likely to get away with it. One of the reasons is that people are being killed by cars all the time. We tolerate a level of killing by cars that we don’t tolerate in any other area. If as many…
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27/11/19
22/11/19
